What does it mean to be present on the web?
a) Having a website
b) Having accounts in social media
c) Have video content
d) the 3
The good question is: What can bring real added value to your customers?
a) Having a website is fine, but is it up to date, meet the requirements of the web and current trends and security? ⇒ Given the current circumstances, several companies realize the importance of being able to manage their activities remotely. Can you operate remotely? do you have control over your data and over your marketing and sales force? the survival of your business depends on it!
Do you have an idea for a mobile application to help your customers and generate profit?
Have you secured your data?
The data of your customers are they organized with a C.R.M. Customer relationship management?
b) Being present in social media is important yes, but which media and why? having an account is important to keep your trademark but what do you share as content and how often and especially for what reason? Do you present your products and services or address your customers by focusing on their reality and their needs?
c) The video marketing is the most engaging element online, do you publish one or more video online? what is highlighted? your product, your services or your customers? It is important to establish a strategy and especially to define the famous “why” the reason for being of each content and its value in relation to your customers.